Also it’s about supporting artisans, making people aware of what they should drink, eat, where they should be staying. You could certainly argue that being concerned about other people is part of the new definition of luxury. We went about this thinking how we could track the new mega-rich and set up a lifestyle publication, but every third or fourth feature is about philanthropy. “At the heart of the lifestyle publication lies philanthropy. I try to follow through on my principles in all my companies Austin is one of the hottest cities in the United States it’s a live music capital, it has shown itself to be focused on the local, the authentic, the organic – it has a long history of being a slightly alternative city.” Book publishers are certainly a group we’d want to tap into: they are looking for the authentic, genuine side of a city and are often adventurers. Sometimes an opportunity presents itself Frankfurt was chosen because of its book fair, where we found an enormous number of booklovers scratching their heads and wondering where to go in the city. “We are in the process of rolling out many more titles, so the current list is by no means the be-all and end-all – but to a degree it is down to where we know somebody who’s in tune with what we’re about. The Hunt Guides seek out interesting destinations and tap into local knowledge Handmade, genuine, multi-generational luxury exists to this day and I like to think that there are still people out there who are interested in the authentically luxurious – and in supporting the remaining artisans.” I’ve felt like this since an early age a friend’s father restored classic cars and proceeded to explain to me how a beautiful Rolls-Royce was built. What I think of as luxury is more likely to be fifth-generation handmade. I think luxury has been hijacked over the years by brands selling, say, thousands of raincoats and presenting that as ‘luxury’. I would love to think – well, in fact I know it’s the case – that I’m not the only one out there who enjoys a true insider’s guide, one that taps into my passions and interests, into authentic luxury. As a born salesperson I have always pitched what I believe in and buy into – and this was an opportunity to take it to a larger audience. I did underestimate the amount of work, but I loved it I loved showcasing the things I value and love when I’m in London. There were a number of wry smiles that the boss’s boss would be reporting in to everybody! It was a fabulous project. I thought it would give me a good insight into how much work goes into one of our guides – what the process is like. “I said I’d love to do it and it took the team by surprise. The Hunt Guide to London is a labour of love … So: where does the authentic heart of London lie? His standards are high and reflect his personal passion for authentic luxury – and the artisans who create it. The Hunt London is restricted to just over 100 independent venues which Leppan feels are genuinely worth the visit. The third edition of the Hunt London was personally compiled by David Leppan, who probably knows more than most about luxury he is chairman of Wealth-X, the leading provider of intelligence on ultra-high-net-worth individuals – his other companies include, the online luxury lifestyle and philanthropy platform, and Gatehouse Publishing, which produces the Hunt Guides. While the Hunt destination list covers some of the world’s major cities, such as New York and Singapore, it also includes some (perhaps) less obvious choices, such as Frankfurt and Austin, reflecting the genuinely individual and curated nature of the content. Beautifully produced and perfect-bound, they are the ideal size to slip into a pocket or handbag, and what’s within them is equally special: a genuine insider’s list of hotels, restaurants, museums and boutiques.
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